BMW Dealers — Video Production
BMW Dealers — Multi-Location Video Production for Healthcare Support Initiative
I was commissioned by Goodby Silverstein to produce video content for the Houston Area BMW Dealers in support of a community initiative during the COVID-19 shutdown.
Across six dealerships, the program partnered with local Chick-fil-A restaurants to provide meals to healthcare workers throughout the Houston area, with deliveries reaching hospitals from Katy to the Texas Medical Center.
Working on an accelerated timeline, we collaborated with dealership teams, hospital staff, and agency producers to capture footage across multiple locations over the course of a week.
Deliverables included 60-second and 30-second broadcast spots, along with customized 20-second versions for each dealership, followed by a second phase of expanded content later in the year.