BMW Dealers — Video Production
BMW Dealers — Multi-Location Video Production for Healthcare Support Initiative
I was commissioned by Goodby Silverstein to produce video content for the Houston Area BMW Dealers in support of a community initiative during the COVID-19 shutdown.
Across six dealerships, the program partnered with local Chick-fil-A restaurants to provide meals to healthcare workers throughout the Houston area. Each dealership coordinated the purchase and delivery of hundreds of meals to hospitals from Katy to the Texas Medical Center.
Working on an accelerated timeline, we collaborated with dealership teams, hospital staff, and agency producers to capture footage across multiple locations over the course of a week.
Deliverables included 60-second and 30-second broadcast spots, along with customized 20-second versions for each dealership. A second phase of the campaign followed later in the year, expanding the library of content.
This project required efficient coordination, adaptability, and a consistent visual approach across varied locations—resulting in a unified campaign supporting both the dealerships and frontline healthcare workers.